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How To Engage With Your Podcast Listener

podcasting tips Mar 29, 2018

Engaging with your listener is probably one of the single most important things you can do as a podcaster.

Everything I'm doing on the radio is I’m trying to get people to:

  • Dial a phone number to call me on the phone lines.
  • Interact with me on Facebook or Instagram.
  • Visit a website where I've posted a piece of content I want them to view.

You as a podcaster must do the same. Your most valuable piece of content is your podcast and it's your job to encourage your listeners interact with you on social media or submit voice recordings. 

The key here is engagement. 

ENGAGING YOUR PODCAST LISTENER THROUGH SOCIAL MEDIA

How do we figure out how to get engagement on social media?

First, you can encourage your listeners through your podcast to reach out to you on social media by leaving a comment on one of your photos on Facebook, Instagram or Twitter.  Ask them to share a memory or a thought that will foster engagement. 

CREATE A BRANDED HASHTAG FOR YOUR...

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Do I Need Soundproofing For My Podcast?

podcasting tips Mar 22, 2018

Today I want to talk with you about whether or not you need soundproofing for podcasting space.

When you listen to some podcasts, you can hear the pristine sound from the microphone and there's hardly a speck of ambient noise that happens in the background.

By perception, it may seem that these podcasters have a room that is filled with soundproofing foam and expensive carpet that is deadening the sound. In some cases, this is true but in most cases--especially whenever you’re starting your own podcast--you won’t have the ability to utilize soundproofing.

USES OF SOUNDPROOFING IN PROFESSIONAL SETTINGS

Soundproofing is typically used in radio stations and voiceover sound booths all across America. Obviously, it's used to eliminate any of the ambient noise that is bouncing off drywall or concrete walls.  But it is also there to prevent any sounds from entering into your studio.

These types of studios invest TONS of money for quality equipment for the obvious reasons....

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Can I Use Copyrighted Music For My Podcast?

podcasting tips Mar 15, 2018

Today I want talk to you about using licensed music for your podcast.

Before jumping into this topic, I should note that you shouldn’t take this blog post as any type of legal advice. You should consult with your own attorney when it comes down to using licensed music.

Maybe you’re a brand new podcaster and you’re looking to step up your production game. Or maybe you’re a podcaster who’s been doing this for a while and you just want to feature a couple of clips of music in your podcast to really drive home a point.

This blog post may give you a perspective that will have you rethink whether you should be using licensed music inside of your podcast.

THE LICENSING GIANTS - ASCAP AND BMI

Most podcasters consider their podcast as another piece of media that can be consumed by the general public. But what they don’t realize is that what they’re hearing on TV and on radio has been licensed or a license has been purchased to use that music within...

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Measuring For Podcasting Success

podcasting tips Mar 08, 2018

In today's post, I am answering a question from a YouTube comment that was left a few weeks back. It was a very simple question that gets asked quite a bit. 

Viewer, Jonathan Stubbs, asks, "How do you personally measure for success after a podcast launch?"

QUESTIONS TO CONSIDER BEFORE DETERMINING SUCCESS

1. What are your personal goals for your podcast?

2. Which benchmarks do you need to look at when it comes down to having a successful podcast? 

3. Do you have a strategy in place for your podcast after you’ve launched it? What are your objectives? 

4. What are your goals?

Do you have a specific goal in mind when it comes down to the launch of your podcast, and seeing it succeed overtime?

Is your goal to get a certain number of downloads by specific date?

Are you trying to get more clients for your business? 

Are you hoping that you can make some money off of your podcast through sponsorships and ad revenue?

5. Are you looking to gain email...

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Caution Before Doing Podcasts For Organizations or Non-Profits

podcasting tips Mar 01, 2018

“Who ultimately is the owner of the content with regards to starting it for a non-profit or an organization?”

YouTube viewer, Karrie Bond asked this question on one of my my previous videos. 

She goes on to say, “I would be hosting and handling it, but sort of like with a, 'Welcome, I’m Karrie Bond, and you’re listening to the __________ podcast, by/from [name of the organization], where we discuss __________.', The links that follow it would be, "Go, check out the [name of organization or client.'”

WHO REALLY OWNS CONTENT FROM AN ORGANIZATION?

If you are the one that’s hosting the content, or you’re hosting everything on Libsyn or Blubrry, I would say that you’re the one that owns that content because you’re absorbing those costs for the podcast.

If the non-profit or the organization is giving you a reimbursement, and they want own that content, I would imagine that is a way for them to say, “Okay, we want to...

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How Long Should A Weekly Podcast Be?

podcasting tips Feb 22, 2018

Before we answer this question, I think it’s important to note of a couple of things when it comes down to the length of your podcast. You really should start exploring the following options before deciding on a length of a podcast. 

WHERE IS YOUR PODCAST LISTENER LISTENING FROM?

Is it going to be in the car?

Is it going to be at the gym?

Is it out on a walk?

Is it gonna be just strictly at home?

This will determine how long you should create your podcast--not exclusively, though.

Lucky for you, I’ve done the research for you.

This research comes from a 2017 Edison Research survey

According to this survey, Edison reported--back in 201--that the average podcast listener listens to a podcast for about 30 minutes.

Fast forward to 2017, the average podcast listener is listening to a podcast that is about an hour long. 

That means, for you, depending on what your topic is all about, how will you lengthen your podcast?

Which type of topics should you come...

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How To Choose A Podcast Co-Host

podcasting tips Feb 15, 2018

Having a good co-host is equally as important as having great intro music and equally as important as having a great marketing plan for your podcast.

Today I’m going give you some tips on what to look for when it comes down to a co-host who knows the technical aspect of you and your program, and of course, let’s talk a little bit more about how you should be choosing someone that matches your chemistry over the mic.

FIND A CO-HOST WHO IS TECH SAVVY

Find a co-host that’s equally passionate about the topic that you are talking about.

If you are big in the bow hunting, you probably should pick someone who is equally as passionate in bow hunting just as you are. Find someone who has that passion.

FIND SOMEONE WHO HAS EQUAL, IF NOT MORE, KNOWLEDGE THAN YOU

Even though you are the one putting the podcast together it would be helpful to have someone who knows a little bit about your website and how to publish a podcast.  After all, you’re probably the one...

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How Do I Name My Podcast?

podcasting tips Feb 08, 2018

Today we’re answering a viewer question from Karrie who left a comment on one of my videos. 

She's looking to start a podcast based around her photography business. She asks, “I’m struggling between coming up with a name that’s memorable and clever without needing to rely on the tagline to let the searching person know exactly what my podcast is all about.”

Now, when it comes down to the creation process, and you’re in that state of getting everything together, the name is going to be either something that is predetermined, or you still have to come up with it. The name shouldn’t be the one thing that is holding you back.

Let’s consider a couple of things when it comes down to naming your podcast.

SEARCH ENGINE OPTIMIZED PODCAST NAME

Is your podcast going to be search engine optimized?

Search engine optimization means that the name is something that is going to be searchable inside of Google.

If we take, for example, the Social...

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Staying Motivated To Keep Podcasting

As of the date of this post being published, I celebrated 18 years working at Phoenix, Arizona radio station, 98 KUPD. This is a feat not many get to experience in their radio lifetime.

I have been completely fortunate to continue working for KUPD and I wanted to share how my struggles to do the one thing I've always wanted to do can relate to you and your podcast.

In today's video you will hear a story about a post that I had written on my Facebook profile earlier this week that talked about my 18 years in radio. Here's an excerpt of my history with radio and 98 KUPD and an inspirational message to keep you moving. 

You can see a version of this on my Facebook Live video.

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Where Do I Get Soundboards and Sound Effects For My Podcast?

Today, I am answering a viewer question from John Ramirez of LeadGen TV. You can view his question below:

John's Question:

“My question was, in radio space, they have soundboards where you can do audio clips or sound bytes, I guess, I mean, back in the day, I remember watching The Howard Stern show, and when Gary would come in, somebody in the studio would push a button and would go “Baba Booey”, “Baba Booey”, “Baba Booey.”

There was probably hundreds of others, but that’s the one I remember, and I think that I wanna have some of that, I want a machine, I want a piece of equipment, I want an app or a software that will allow me in my video and in my podcast to be able to add those sound bytes to add some flavor, add some brand.”

This is a great question that I get asked quite a bit. 

SOUND BOARDS FOR PODCAST SOUND EFFECTS

When John talks about soundboards, what he’s talking about--in radio terms--is something called...

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