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Tips For Getting Podcast Sponsors

monetization sponsorships Jan 04, 2018

Today I want to talk to you about podcast sponsorships. It's also called monetization. There are many different ways you can describe “sponsorship”. In some circles it can be called “monetization” while others just call it “advertising” or “spot” sales.  

WHY ARE PODCAST SPONSORS IMPORTANT FOR YOU TO CONSIDER?

Before I answer this question, you may have your own questions regarding sponsorships, like:

“Do I need to have thousands upon thousands of downloads to start getting sponsors?”

The answer to this is “no!”

In this particular instance, we're going to be looking at large and small data numbers.

I'm also going to share with you recent research results from Nielsen ratings that give you a better understanding of how people listen to podcasts and why advertising is important.  

NIELSEN PODCASTING SURVEY RESULTS - DECEMBER 2017

As of December 8, 2017--when this this report was released--Nielsen...

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