When it comes to gaining the attention of a listener's ear, traditional radio isn't the only one fighting for that attention.
These days everyone is fighting for consumer attention. Whether it's watching Netflix vs. going to the theater, Pandora vs. radio or reading online news vs. reading physical newspapers, the fight for attention is tough these days and is nothing like the 90s or 2000s.
As a podcaster, you're now in the fight for "share of ear" based on these variables:
1) The sound quality and content quality of your podcast: How does your podcast's quality match up against your competitor's?
2) The professionalism of your podcast: Do you know what type of audience you are catering to?
Professionalism doesn't mean the omission of curse words.
Comedians who look for "professionalism" are looking for someone who can tell a joke and get a laugh--and this might include a barrage of profanities.
Marketers may omit curse words but provide value...
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Shannon will share his 18 years of radio broadcasting knowledge and show you how strategies in radio relate directly to podcast creation and strategy!