There seems to be a little bit of confusion when it comes to the difference between Google Podcasts and Google Play Music.
Where should you submit your RSS link to get listed on the brand new Google Podcasts app?
Google doesn't make this very easy for the podcaster who is trying to list their program across different syndication platforms. Where most syndication platforms make it easy with step-by-step instructions, Google really doesn't explain this a whole lot.
And you really have to go searching for the answer inside of a Google search in order to really find something substantial.
In today's post I want to breakdown a simple step-by-step process that will help you get your podcast listed in the Google Podcasts app as well as Google Assistant and Google Home.
Google Play Music was a service that was dropped a few years back where people could listen to music like they listen to music on Apple. It was Google's answer...
A common worry that most podcasters have are people who give negative feedback on your content. I think I should be clear in this instance and tell you that there is a difference between constructive criticism and negative feedback.
In today's post I want to share with you what you can do to deal with the negative feedback with your podcast. Before I go any further I should probably share with you one of the many times I have gotten negative feedback from listeners.
Early in my full-time career on the radio, phone lines would always explode when I played a specific song or expressed my extreme enthusiasm in a particular artist.
As a radio personality, it's your job to encourage engagement by having the listeners call in and share their thoughts with you on your particular topic. When I would do this, I would have a small percentage of individuals who were more than critics. They were just straight haters.
Podcasting can be one way to hone your speaking skills. And once you have honed you're speaking skills, you might be thinking that you could get in front of a crowd and speak about your particular topic.
This question was asked to me recently on my YouTube channel about getting an opportunity to speak in front of people because of a podcast.
So, “Can a podcast lead to speaking engagements?”
The answer to this is, of course, “Yes!”
Back in 2015, I was asked--by the organizers of Podcast Movement--if I could speak at one of their conferences. You have to keep in mind, I was only helping clients to build podcast and didn't have an active program.
Nevertheless, one of the organizers saw that I was making waves in the niche and asked me to speak to help build awareness around his growing conference.
I remember it like yesterday...
I made the trip out to San Diego for the pre-conference speech as the only radio broadcaster. Everyone...
I recently had a interesting question that was asked to me on my YouTube channel. The person who commented asked, “Do podcast interviews only work if the guests are famous?”
I think there's a big misconception for the beginning podcaster when it comes to interviewing guests on their program. As a podcast listener looking to become a podcaster, it’s necessary to go beyond the idea that you need to have a big name on your program.
Sure anyone who is a big-name can definitely draw some traffic and get you some downloads to your podcast, but they don't necessarily work. Having someone who is “famous” on your podcast doesn't mean that everyone will listen either. I know there are some programs where I may like the podcast, but I may not be too interested in the topic based on the type of guest that is in the studio.
This is something that is very common whenever you listen to radio programs across the globe.
Remember as a podcaster, not everyone...
As of 2018 there was a report that there is 525,000 podcast that are active. Each one has their own style and delivery.
Some podcasts are simple in nature while others sound a little more produced to make themselves stand out. And standing out is one of the biggest things that podcasters want to do when they compare themselves to other podcast.
First of all, I will tell you this: you shouldn't compare yourself to other podcasts.
When you podcast, you're creating a program based on something that you want to see in the world. Focusing on other people's podcasts and comparing theirs does you the disservice of succeeding at your own podcast. Focus on your own podcast first.
Let's focus on how we can make our podcast stand out from the rest. I don't think it's bad to say that you can observe what other podcasters are doing, so let me try to explain to you how you can set yourself apart from other...
As of this post, I just finished editing an in-studio performance by the band Thrice that will be featured on the radio station website (link to come when the video is edited).
Over the past weekend, we had the band come into the studio, sit down with their guitars and play two acoustic tracks for us. I have to say, being able to be a part of these intimate performances happens to be a great perk of the job.
But the setup of the performance was something that was on my digital content manager's mind the entire time. His goal was to capture great audio with great video so that he would be able to share it with the radio station audience. He recruited a few individuals from the station to film and set up the microphones.
The setup was simple:
When the band came in, they informed us that their guitars didn't have any pickups and we would be...
The other day, someone inquired on my YouTube channel about free web-based software they could use that would work with their Chromebook.
When I answered her back, I told her that I didn't know of any type of web-based platform that could help her create her own podcast. But it was shortly thereafter another user chimed in and said there definitely was software available to create a podcast, but it wasn't branded as web-based software to create a podcast.
In fact, it's a web-based application called Soundtrap that allow one to create music loops for musicians.
After exploring what Soundtrap does for their podcasting function, I was really impressed with how they were able to fit this type of application into a web-based platform.
In this blog I want to highlight some of my favorite features with Soundtrap and help you make a decision on whether this is the right platform for you to use if you're just starting your own podcast.
Shannon will share his 18 years of radio broadcasting knowledge and show you how strategies in radio relate directly to podcast creation and strategy!