If you're looking for equipment to set up your own home studio for podcast recording, these are the pieces that I use to record my podcasts with multiple guests as well as the pieces you need to record Skype calls.
The following links are affiliate links, so I will receive a commission on the items if you use the links below.
I use this particular board with a couple of different clients. Even though I use the analog version of this board, the USB version is actually much better. Plus, as the technology changes, you'll want to transfer most of your technology over to USB capabilities. This even goes for Mac users. There's no telling whether Apple will force their customers to completely use a Lightning capable connection for all hardware. For now, USB is where you need to be because Apple won't completely remove the USB port on your computer.
The Yamaha MG10XU does not come with a USB cable, so you will need to incorporate this into your shopping list.
This is the baby brother to the MG10XU mixer above if you don't need all of the XLR inputs. This will give you the ability to host a podcast and have an extra microphone connected. **Please note that this mixing board does not give you the ability to seamlessly mix Skype calls.
I personally use this microphone when I'm recording my podcast, Be The Experience.
Why did I go this route?
At the time, I was searching for USB microphones to start dabbling in podcasting and the Blue Yeti was the first one that came up. It had all of the polar patterns that I was looking for when it came to recording multiple types of sound.
Some podcasters have a problem with this microphone because they feel that it captures too much of the ambient sound in a room or outside. They also feel the microphone doesn't process the low-end sound as well as you would hear from a far more expensive microphone.
The truth of the matter is, if you aren't plugging this microphone--or any condenser microphone--into some type of hardware processor, you're going to get a flat sound out of it. That's simply how this works.
There are certainly exceptions to this rule with some microphones, but they will range anywhere between $800-$2000.
But since I know you're on a budget, you will likely want to get a condenser microphone like the Blue Yeti Pro.
My final reason for using this microphone is that I can use it as a USB capable microphone as well. Although you won't get the same capabilities as you would get when you're using the XLR connection, it's still handy to use.
I have recommended to my clients that they either get the Blue Yeti or the Heil PR-40. This microphone has a fat sound to it but still needs to be used with some type of hardware.
I am currently using this microphone with a client that has it plugged into the Yamaha that I mentioned above. She has purchased 3 of the mics for each of her guests, but you don't have to do this, since the cost of the microphone might break you.
So if you're looking for a more affordable solution for yourself, you can use the ATR 2100 or a Shure SM58 Dynamic Microphone. I will list those to two microphones here:
If you're looking for a great starter microphone, this one is it. You can record podcasts with this microphone through Zoom or Google Hangouts (now called YouTube Live).
Eventually you will want a website for your podcast. Most people like to use Wordpress, but after years of using Wordpress, I realized I was spending too much time and money on multiple services when I could use just one service that was an all-in-one.
If you're just hosting a podcast on a Wordpress site, that's the way to go.
But if you want to create a podcast where you are adding bonus content all of the time for exclusive members, you will want a membership site.
The membership site that I use is called Kajabi.
Kajabi originally started out as just a membership site, but they have since expanded their capabilities to allow you to create a full-blown website with membership functionalities.
This platform has allowed me to create digital learning products for customers as well as build a website for my brand and podcast.
The biggest difference in using Kajabi over a Wordpress site is all based around time.
How much time do you really want to spend setting up the hosting through a Go Daddy or Bluehost when Kajabi does it for you?
Believe me, if you don't know how to do this, it takes too much time and is very confusing.
How long do you want to spend setting up email marketing forms on your site when it is included with Kajabi?
Also, you will eventually want to integrate landing pages that will help you build your email list. Most services out there cost nearly $500/year just to have that service. With Kajabi, landing pages are included. In fact, they already come pre-made for you so that you don't have to connect Landing Pages to Thank You Pages to to email integrations. They save you time by doing it for you.
NO MORE GUESSING WHETHER AN IMAGE WILL FIT ON YOUR SITE
Most of the image dimensions you create for your Kajabi website will be compatible for sharing on most social media websites like Facebook, Instagram and Twitter. This is a huge plus since most themes you buy for Wordpress have varying dimensions to fit the theme capabilities, not the website.
SETTING UP YOUR POINT-OF-SALE IS A CINCH.
When I ran a membership site for my first course on Google+, I had to use a paid plugin that would allow me to collect payment, but I had to set everything up inside of Paypal, pull API keys, test, make sure members could get access after they paid for my course, make sure I was properly collecting payment, etc.
IT WAS A HASSLE.
Kajabi automatically integrates a POS for you if you are selling membership subscriptions without the hassle. This integration alone has saved me so much time.
CREATE SPECIAL OFFERS AND COUPONS FOR CUSTOMERS
Anytime I'm promoting one of my products, I can create a special offer for someone to either buy my product or membership through a simple coupon that I create inside of Kajabi. You can do this in other POS sites, but it can get confusing. It's super simple inside of Kajabi.
So if you're looking to create some extra content for your podcast listeners through a membership area or want to teach them something, I promise you that you will spend nearly the same amount in the services you will use in Wordpress.
Here's a quick breakdown of what you will spend if you use a Wordpress site with membership capabilities:
Domain Name: $10/year
Email marketing (depending on member list, cost is always variable): $180/year
Wordpress Membership Plugins: $150/year
Landing Pages: $576/year (Lead Pages)/ $1100/year (Click Funnels)
Based on a yearly purchases, you will spend roughly $1300.
Based on monthly purchases of each of the above you'll spend well over that. Also, not all services allow you to pay month-to-month. In most cases, you have to pay yearly, but when you do pay month-to-month, you're paying more.
I think the one thing that is important to remember here is that you are going to save yourself a TON OF HASSLE trying to integrate everything into one Wordpress site when Kajabi has it all done for you.
And don't let me forget to remind you that the themes you use on Kajabi are highly customizable.
Lastly, if you purchase a Kajabi website on an annual plan, the links I'm showing you on this page will get you that additional 15% off the list price if they are running a special.
Shannon will share his 20+ years of radio broadcasting knowledge and show you how strategies in radio relate directly to podcast creation and strategy!