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3 Simple Ways To Developing A Captivating Podcast Brand

 

**NOTE: I MENTION IN THE AUDIO THAT THERE ARE 4 STEPS, THERE ARE ACTUALLY 3**

Recently I was asked, "Shannon, how is it that you created a fanbase of 11,000 on your Facebook page, have fans promote for you and have such a loyal following?"

I'll be honest with you, it wasn't easy and I think it's hard for anyone to realize that just to get from zero to 11,000 takes a lot of work. But doing the work isn't what you should be fearing.

The real fear is about not doing any work and remaining stagnant.

So in this post, I want to break down some simple principles that have gotten me from starting at zero to having a loyal audience.  But first, I want to cover some groundwork that is essential to your podcast success.

START WITH A GOAL IN MIND

When I'd go to podcasting or leadership conferences, I would always hear the speakers tell the audience, "You need to have a clear goal as to what you want to achieve."  

When I heard this I would always roll my eyes and think,...

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