[00:00:00] Shannon Hernandez: Before we get started with today's podcast. I want to take this opportunity to ask you when the last time it was that you changed out the air filter in your home. And would you believe that most people don't change out their air filters monthly, or even know that they have to change them out monthly or until they realize that something is actually wrong with their HBA?
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[00:00:33] The real reason you're not changing your air filters. It's because you forget half the time. You're like how I used to be. That's why I went with second nature. Air filters. Second nature has created a subscription plan to send your home's air filters each month, right to your door, which forces you to change out your old air filters before the new one arrives, keeping your air clean and your HVC system in working condition.
[00:00:56] I've certainly noticed that regular replacement of my home's air filters has reduced. Dust flying around at my place, but has also reduced how much I've been sneezing and my place before I was cheating on my air filter every three months. And I was sneezing constantly. Now that I change out my filter monthly, I hardly ever sneeze.
[00:01:11] This is all. Thanks to second nature is a filter subscription plan and it's the one delivery that I actually look forward to every month. Get started with second nature air filters today with my referral [email protected] slash second.
[00:01:27] Mixed down media
[00:01:28] Announcer: productions, unbalanced Beezer audio from losing
[00:01:37] the podcast.
[00:01:40] Shannon Hernandez: Welcome back to another edition of The Podcast Therapist. I'm your host, the Shan man radio broadcast or podcast or, and podcast producer. And of course your. Therapists welcome back to another episode today, we are going to be talking about podcasting metrics. All right. And this episode I believe is going to be titled podcasting metrics and made simple.
[00:01:59] Now we're going to go a little bit deeper than just the simple idea of metrics, because I know that every podcast out there knows what metrics are and they know like they know downloads. All right. But I think there are more metrics that you have to look into in order to know whether or not the content that you're creating.
[00:02:15] Is worth it. If it's valuable enough for you to create, besides it, there's no point in having a podcast or creating a podcast, if you're not creating content that is going to resonate with your potential audience. So that's what my podcast is really all about. The thing is with my podcasts is that when I share a lot of the tips and the strategies and the tricks that I am using, these are my strategies.
[00:02:40] These are my tricks. These are my tips that I use. This is all, this all comes from my perspective. And I'm going to mention some things in this particular. Podcasts that you may have heard me talk about before. And I know it's going to sound like a broken record and this may turn you off as a podcast listener.
[00:02:57] I completely understand that. And that's fine. It may get you to the point to where you don't even want to subscribe or listen to anymore. That's completely fine. That means you are probably not the audience that I'm looking to serve. I am looking to serve people who want to make their podcasts that much.
[00:03:15] I'm looking to serve people who will look into the metrics and the analytics, the same way that I look into them because it, it creates growth within my podcast. If anything that I have shared in this podcast I don't know. I don't want to use the word boring, but if it's, it seemed as though, as like it droned on and on, there was a reason why droned on and on because of these are the things that I look at whenever I jump into my office here every day.
[00:03:40] And I come and I check not only my podcast download, but I'm also checking my analytics and I'm checking everything and I'm analyzing these pieces that really make sense for me. And these are the things that I'm sharing with you that will make. For you. Alright. So today we're going to talk about.
[00:03:57] Not only the podcasting metrics, but which one is going to be the most important for you. We're going to be focusing a lot on apple in this beginning part. So just know that this is something that I think is important to note that we're going to be focusing on metrics within apple. You have hosting metrics that will be there, but we will focus on apple metrics because this is going to give us a baseline of what content that we should be creating.
[00:04:21] All right. We're also going to be breaking down. Those different metrics that I make make note of in today's podcasts in the beginning. And then we're going to let you know what you should be setting up right now within your podcast and take it a step further. Okay. W when I say take it a step further, this really is all about what I have talked about in the past.
[00:04:40] Not only on my YouTube. But right here on these, this podcast itself. All right. So we've got a lot to cover in today's episode and I want to get right into it. But before we do, I want to mention something from a rocket book. Today's episode is created by using a rocket book. It's a reusable notebook, which.
[00:04:59] Friction pens. It's where you can write all of your notes and ideas down. And then if you need to reuse the notebook, you scan the notes with the rocket book app, and then you save them to the cloud. These notes can be saved to Google drive Dropbox, one drive or wherever. Then all you got to do is erase your notebook with a spray bottle and the cloth that they give you.
[00:05:16] And then. You can start and reuse the notebook again, if you want to learn more about rocket books, go ahead and check out my affiliate link to rocket book. It's The Podcast Therapist.com/rocket book. Rocket book is powering the next generation of ideas. Save your notes and. The planet with rocket book.
[00:05:35] Okay. So let's go ahead and get started with today's topic about podcasting metrics. All right. And I've written down a couple of things here in my rocket book where I've really highlighted, these pieces that are important for you. Okay. So my first point that I want to make for you is that we need to re identify or identify our objective.
[00:05:54] Of our podcast. I can't tell you how many times that I have jumped in this last week into face group, Facebook groups, and people have posted in those groups looking for help about their podcast. And when you ask them about their objective of their podcast, they don't know, they don't know what the objective is of their podcast.
[00:06:15] They will say, I just want to get download. And that's great. I think that is a great metric to look at, but it's not the greatest metric to be looking at. You should know what your downloads look like. All right. So some of those things that we are looking at are close cousins. As far as metrics are concerned, the close cousins of metrics, our downloads are getting more downloads and getting more subscribers to your podcasts.
[00:06:40] So these are super close cousins in terms of metrics of measurement. All right. Now, when we look at this objective and we think about our podcast, what is the podcast about? All right, what are we trying to do? Are we trying to just get more downloads? What do downloads do for you? Ask yourself that question.
[00:06:58] What are downloads going to do for you? Don't get me wrong. Downloads do matter for the overall scope of things downloads do matter. Then the other metrics that we can be looking at are maybe the average consumption rate of how long someone listens to a podcast. Where do you find this metric?
[00:07:16] And I'll just let you know about that here in a short minute. All right. So let's identify and define a couple of these metrics. All right. So downloads. Downloads are the amount of people who have clicked on your episode and downloaded it to a device doesn't necessarily mean that they have listened to the episode.
[00:07:31] It just means that they have downloaded it to a device. Now devices like apple iPhones, these things, these podcasts can be downloaded directly to the device, but apple has put a. Excuse me that has, it has put in I don't know if you would call it a fail safe or anything like that, but if you don't listen to a certain pod, a podcast for a certain amount of time, then it will just stop downloading the podcast.
[00:07:53] All right. That means maybe you haven't gone in and you haven't listened and you have an active, you haven't been active inside of the podcasting app in. Of apple podcasts. Now, what does it mean for other pod catchers and other syndication platforms that will distribute your podcasts? Those will vary, but the one that the one metric that I think you should be looking at, because it gives you a baseline of what your podcast is doing on other platforms is apple podcasts.
[00:08:18] So when it comes down to downloads of the amount of people who have actually clicked on the episode, but haven't necessarily listened to the podcast, it's just downloaded to the vibe, to the device. All right. We're talking specifically about these metrics inside of apple. Right now, I'm not even talking about your hosting provider is going to provide metrics like where people have downloaded it, which devices have downloaded the the podcast locations, things like that, those metrics matter.
[00:08:43] But I think what matters most is if you can get these metrics inside of apple podcasts, It's going to give you a better idea of what your content is doing and how engaging the content is. So when we look at apple or at these these metrics, we would have to log into podcasts, connect with apple podcasts.
[00:09:03] And if you have a series of episodes that are already out and gathering downloads, you can get these metrics, the first metric that you're looking at inside of apple podcasts or podcasts connect for apple is the total listen time. And the total listen time is a sum total of the time listened for particular episode.
[00:09:23] All right. So this is just for one. So the total listen, time is a sum of the time listened. When you go into your metrics or I'm sorry, when you go into your analytics in apple podcasts, you will see this all right. Next. The other metric is going to be the time per device. The time per device is going to be an average of the time, spent listening to an episode.
[00:09:45] So as an example, if you publish an hour long podcast, but only 35 minutes are. That is the time per device. All right. So only 35 minutes per device has been listened. That would be the average of it all. Okay. Now, a good indication that your content may not be resonating with your listener is if you have an hour long podcast and only 35 minutes of it was being listened to.
[00:10:11] So if you get that metric from apple podcasts, Bennett shares with you, maybe what you need to do to. Adjust your content to be more engaging. So the listener can stay with it. And there's a reason why we're doing this. All right. So we want people to stay listening. This is this just not only applies to podcasting.
[00:10:33] It also applies to radio as well. And this is why these metrics that I'm talking about today. I think they matter because they really do matter in radio. So when we're taking these ideas and these metrics from radio. And I look at them inside a podcasting. I say this is no different than what radio is already doing.
[00:10:51] I think if we understand metrics a lot better, In podcasting and relate them to radio. Then I think you get a better understanding of what your content is doing and whether or not people want to listen. All right. The next metric that we're going to look at is the average consumption rate or the average consumption is how it's listed in apple podcasts.
[00:11:10] The average consumption is how far someone got through an episode. All right. So you're going to see that number up. Apple podcasts. The average consumption is how far someone got through an episode. So it could have been, 50%, it could have been 85%. You're going to see those numbers inside of apple podcasts or podcasts connect.
[00:11:31] Now this, these next metrics that we're going to be talking about are outside of apple podcasts. So now we're not even talking about apple podcasts. Now we're just talking about metrics that I think could be important for you. The next piece is going to be subscription. There is a metric for subscriptions, but.
[00:11:50] It is not available for you to view anywhere on any pod catcher or any syndication platform where you are hosting your podcast. You cannot see how many actual subscribers you give. So whenever you go in and you're looking at your downloads, you see how many people have downloaded. It doesn't necessarily mean or show you how many people are actually subscribed to the podcast.
[00:12:14] So if you got a hundred downloads this week on a particular podcast, You could potentially have maybe 200 people actually subscribed to the podcast. A hundred of them are not actually listening to your podcast. So this is something that you might want to think about, because again, we don't get notified as podcasters as to who is actually subscribing to the podcast.
[00:12:39] Now I want to bring in a note for those of you who are creating podcasts and doubling them as YouTube videos for. I get it. I understand it. And I actually have, I voiced my opinion on this idea of putting podcasts up onto YouTube. It is very possible to do this. It is possible to create a podcast, put it up on YouTube, but if you don't know how to use the YouTube.
[00:13:06] Then you're it's just a waste of time if you're asking me. And I say that it's just hard for me to even say something like that to you as a podcaster, because it's, it sounds very discouraging. But my point being is that I don't want you to have to waste the. To create a podcast, put it up on YouTube and then say, oh, I only got 10 downloads and you create, you continue to create content and put it up on YouTube, but it's not doing anything.
[00:13:33] I will get into that way later down the line. And I will tell you how I use my YouTube channel for my podcast. If you haven't already seen what I'm already doing on my YouTube channel. It's going to be pretty obvious. Jumping back into this idea of subscriptions. Okay. And the metric that we are trying to identify, you won't know subscriptions from an audio platform.
[00:13:56] You can learn it from a YouTube side, but it's going to be skewed because you're talking about subscribers to something that they want to watch. They want to watch something. I know there's going to be someone out there. That's going to say to me. Yeah. But I listen to podcasts on YouTube as well, but I will argue that YouTube is a video viewing plant.
[00:14:14] Only not an audio platform. So if you're just putting slate cards up on a YouTube video and it has no action has no. Probably not going to do you any good, but if you have a video where it's kind of Joe Rogan stylish, it can create some traction. If you follow specific rules inside of YouTube. And I'll get into that at another time.
[00:14:36] So subscriptions again, just to sum up, you can't figure them out on audio podcasts on YouTube. It's a completely different metric. You're just, it's not going to be an overall sum of what your downloads are looking like next, this next metric is actually the one that I think is the most important for you.
[00:14:54] And it's one that is not, it's only on, I believe two different platforms. All right. And this is called TSL in radio is something that we really pride ourselves on because TSL is all about the time spent listening. To the audio content, every radio station worries about TSL. All right. And we can get you can get into so much about how radio radio presenters try to keep their audience engaged on the platform before they tune out and go to the next station.
[00:15:26] All right. This, I think is something that is equally applicable to a podcast. So the time spent listening metric can be only found in apple podcasts and in Stitcher, these are the two metrics that you're learning from, but it doesn't give you the overall scope. This is the biggest problem that I've had with podcasting from the very start.
[00:15:45] And I asked this question many years ago many years ago when I first started teaching people about podcasting is I wanted to know what is the TSL of a podcast? How long is someone listening before they actually tune out of the. If we don't know how long someone is listening, how do we know they even listen to the podcast or want to take an action within the wind side?
[00:16:08] The podcast itself? That's what I think is very important here. So this is probably the most important metric from a performance and content creation perspective, I think is something that you have. In terms of creating content and getting a listener to consume the content, how much of the content are they consuming?
[00:16:31] So now let's go a little deeper into this topic because yeah, we've identified metrics, but now we need to know and answer some questions that probably are coming up inside of your head. You ask yourself how do I know if someone listened all the way to my. You might get an email from someone saying, I listened to the latest episode, you might get a tweet.
[00:16:55] You might get a Facebook message that will give you an indication as to whether or not someone listened to the entire episode. But unless you're paying attention to apple or Stitcher, you don't really know how long someone is listening to a podcast. So this means that you may need. Your objective of what your podcast is all about.
[00:17:18] I know what you're saying. You're like, what do you mean? I need to update my objective. You need to update your objective for your podcast and ask yourself the question. Why are you podcasting? Why are you podcasting? If you are paying for hosting and you're paying for you're paying for equipment for your podcast, you're paying for microphones are paying for mixing boards.
[00:17:39] You're paying for you're paying for all this. Why are you doing it? Are you doing it just because you want a platform to talk? Okay, then it's just a hobby, but that's not what I am here to share with you. I am here to share with you the answers that I think are the best for you. The podcaster who's asking the questions, like how do I monetize a podcast?
[00:18:02] How do I get more listeners to my podcast? I am answering these questions for you and the answers you're going to hear. You're probably not going to lie. 'cause he required work. So I'm asking you that you rethink what your podcasts objective is all about. Who are you actually trying to serve with your podcast?
[00:18:26] What are you trying to do for them? As I have mentioned in the past, and as I've mentioned on my YouTube channel, when you figure out who you're serving. Then your podcast takes on the form of entertainment or education. So who are you serving and why are you serving them? You're going to have to ask yourself the question and ask yourself what is my own.
[00:18:54] Why am I doing this? I do this because I want to see podcasters create content that helps grow their audience to help them turn their podcasts into some form of monetization model. That's why I do this. I do it not only to help me, but I do it to help you. I want to help you grow the podcast. I want to help see you earn the money.
[00:19:20] Each of these metrics, that way I've talked about. Such as, average consumption the time per device, the total listen time, the amount of downloads that I've gotten, the subscriptions, I consider these all passive metrics. They give you a snapshot into what people like and what they don't like and where, where they're from, which device that they're listening to.
[00:19:42] I look at them as passive metrics because you're going to get those metrics regarding. So the next step is going to be actually for you to take action with your podcast. You have to make the metrics active for yourself, and they may not necessarily be these metrics, but there's going to be a metric bed is going to be more active for you to pay attention to this all relates to.
[00:20:10] To what is your podcasts? Objective, ask yourself why you're podcasting and who you're trying to serve. Why are you podcasting and who are you trying to serve? So let's talk about taking action. And this is, this might bleed over into another episode, but let's start here and then I'll decide if I need to create a second episode for this particular podcast.
[00:20:34] So let's talk about action and. This is where you utilize the power of, I think, you know what I'm going to talk about. This is where you use utilize the power of your website. I know you're getting get sick of me talking about this, but I'm not going to stop talking about it because your website is the place where people learn about you.
[00:20:54] The website has so much value and so many functions that you are, you do not realize exactly. That is the one thing that is keeping you from growing your podcast audience today, I just reached 10,000 subscribers on my YouTube channel. These are not downloads, or these are not audio subscribers. You have to remember.
[00:21:15] I started my YouTube channel way before I started this podcast. So I now have 10,000 viewing subscribers to my podcast and those 10,000 subscribers. We're acquired through my website and strategies that I knew worked inside of YouTube. And I used both platforms in tandem to not only grow my YouTube audience, but grow my website audience.
[00:21:48] I'll explain what my website audience is here in a second. If you don't already know, I've talked about it in the past, you're going to see this.
[00:21:58] So number one, we identify our objective of our podcast. Who are we serving, but what is the overall goal that you're trying to do? You likely want to turn your podcast into something that pays you out somewhere? Am I right? A pays you out somewhere? What do I mean by payout? We're trying to monitor. This is where I am telling you that it is up to you to start setting up offers on your website, that resonate with your audience.
[00:22:36] You set up offers on your website that will resonate with your audience. What are those offers look like? It could be digital goods. It could be services. It could be donations. It could be merchandise. It could be a membership platform like Patrion, but it is up to you to set up these offers that resonate with your audience.
[00:23:02] Now you can use a Patrion if you want, but I highly recommend that you're using. Than just a Patrion. You're actually using a website in tandem with your podcast, with your YouTube channel, with your Patrion, with your social media accounts, your, you have a website platform. There's a reason for this.
[00:23:22] We'll get into it here in a second. Okay. So you're asking yourself continuously Shannon. Why do you push the website idea? Why do you push a website platform so hard for podcasts? Isn't my podcast enough? No, it is not. How serious are you with your podcast and how far do you want to take this thing? You have to have a website.
[00:23:48] If you have a website, why haven't you done more with your website? Maybe you just haven't learned yet, but we're going to take this concept even deeper. And now. When we take it from a, our podcast and creating the content to be getting someone, to take an action with our podcasts, to see to someone becoming a part of our community, to D becoming a customer or listener a paying listener.
[00:24:18] We're talking about sales and marketing. You want to know how to get more people onto your podcast. You have to start implementing strategy. From the star. It might take, am I take a month? It might take two months. It might take two years. Who knows, but that's why I've created this podcast and this episode and the future episodes, because I'm that passionate about it.
[00:24:42] Okay. So let's get back to it. We're talking about a sales and marketing concept. We're talking about utilizing a website for advertising. And you might say to me Shannon, I could advertise on Spotify if I wanted to, but I don't want to spend any money on advertising and that's fine. But if you want to turn your podcasts into something that is more than just a hobby, you're going to have to spend some money on advertising.
[00:25:08] Go back to my episode with Carmen, read where she talks about investing. That episode is completely valuable when it comes down to changing the mindset shift of what your investment is going to look like. But I don't want you to go down the road that I went down because I questioned it too many things when it came down to advertising on platforms.
[00:25:35] Number one, when we talk about our website platform, We're talking about the idea that when someone encounters our podcast and they're listening to our podcast, they give a first, maybe they give it a second. Listen, we're going to call this concept in the sales and marketing world awareness. So we have awareness.
[00:25:58] Someone is aware of the product that we've created, which is our podcast. Maybe it's a podcast episode and they're aware of it. If they like the content enough, they may stick with that. Maybe they do a second. Listen on it. Maybe they hear you give a specific call to action inside of the podcast to take an action.
[00:26:18] That's what we use our podcast for a lot of us do, at least whether you're telling a story and a podcast, you might have a quick break within the podcast to give a quick call to action for the listener to do by my bobbleheads. Download my guide, get my t-shirt. These are all calls to action that you can implement into your podcast.
[00:26:42] So when they listen to our podcast on the first, maybe second time, we're talking about awareness, number two, when we get a returning listener. So when we get someone to say, who subscribes to our podcast, we have a returning listener. So they like our show enough to keep listening and consider. Advice, our entertainment, our stories, our offerings, they consider that way later down the line.
[00:27:08] So this part is called consideration. So we have awareness. Then we have consideration. This is where we start referring our listeners to our website, to subscribe to our newsletter on our email list or to take some action. Like I said, buy our merchandise, get our downloads, the. So you're pushing them to the website.
[00:27:31] This play is way deeper in concept than what I'm sharing right now. And I'll get into that. I promise you, I will get into that here in a second. All right. So we have awareness and we have consideration this part in consideration is where we push people to our website to get onto our email newsletter list.
[00:27:50] The third step of this is acquisition. This is what we've turned our listener into an actual customer or a paid supporter or a paid listener. And that's it. So when we create our podcast, we're creating a podcast, filled with value. If the podcast does not have value, then. Start to tune out. That's when we start looking at those metrics, we start looking at TSL.
[00:28:17] We start looking at how far someone listened to the podcast. Did they get to the point in which I gave my call to action.
[00:28:27] These are metrics that are important. So we look at awareness, consideration, and acquisition. This is called a sales funnel. Some of you are aware of this. Some of you are not. I wasn't aware of this. When I started this my podcast channel on YouTube, I had to go to a couple of conferences in order to understand that everything really is a sales funnel.
[00:28:50] And when you think about the sales funnel, you encounter the sales funnel on a daily basis. How many times have you encountered a website or an ad where someone says, buy my, or get my free download or check out my free trial offer. Those ads are really more about. Moving you down the sales funnel, this works for just about anything, but we're trying to persuade people to come in and become a part of our universe.
[00:29:20] An example of this would be when you could do it, you go into Costco, right? If those of you who've ever been into a Costco, you go into a Costco. And when you could, you would go down the aisles and you would see the people with the samples, the free samples. And it would be like, I don't know. Let's just take, for example, a Totonno's pizza roll or it could have been like a slice of salami or could have been a couple of almonds.
[00:29:47] You take the sample, once you take that sample, you taste it and then you go, oh, that was pretty good. You can either go on your way or you can say, I want more of those almonds or I wanted another couple of pieces of Totonno's. The awareness part is coming across to the person or the sample table.
[00:30:04] That's your awareness. The consideration would be tasted testing the product. Then you're going down the aisles and you go, oh there are the Totonno's pizza rolls right there in the freezer. I think I'll just grab a couple boom acquisition. This happens for just about anything. It could be your podcast.
[00:30:23] It could be your YouTube channel. It could be getting a date with someone. Although I think dating is a little more complicated, but the idea is similar in nature. How many times have you heard on the radio about maybe a company trying to get you to come to their seminar? That's free to teach you about how to flip houses and earn thousands and thousands of dollars.
[00:30:47] That's all part of a sales funnel to get you in so that you can end up buying something of theirs to learn a new skill or whatever it may be. So the sales funnel is critical here for you. The podcast. There could be a question that you might be asking in your head. You might ask yourself if I need to pay attention to podcasting and metrics, TSLs, I need to pay attention to subscribers, downloads things like that locations.
[00:31:16] Do I need to pay attention to website metrics? And the question I think really that is being asked is why do I need to worry about website metrics more than podcasting? Believe it or not, both are closely related and work in tandem with each other. The more subscribers and downloads and TSL that you have, the more opportunities you create to push people to take an action on your website.
[00:31:43] You might even ask yourself what about social media? Does this help? Does this factor into the metrics of my website, my podcast, whatever it is. I look at social media as just a means to deliver the message. It's not the full message. It's just a delivery system is all it is social media in the beginning was just all about being social.
[00:32:10] If we go on social media, what are people doing? They're socializing. You don't see people. It's not marketing media. It's social. These companies have created a means for marketers though, to advertise on those platforms. But most people don't want to talk about marketing. They want to talk about the latest meme.
[00:32:30] They want to talk about Bernie Sanders on a chair. That's what they want to talk about. So as a podcast, or we are going to be creating a piece of content, one piece of content. Maybe it's one piece of content per week, but that one piece of content that you're going to create per week is going to be your biggest piece of content.
[00:32:51] It's usually long form. And what do we do with that long form piece of content? We just chunk it up. We break it up to help promote and drive awareness. Back to the main piece of content, which would be the longer form podcast. You might hear this concept from Gary Vaynerchuk. There's all kinds of people that are talking about this concept is it's called pillar content.
[00:33:14] You create one big piece of pillar content, an hour's worth of content, and then you chunk it up and you turn it into micro content. So as an example, your podcast, the reason why I keep telling them. My clients to transcribe their podcasts is because once they transcribe the podcast, you can turn it into a blog that blog not only conserve as information that can be searched out on the web for Google, but there might be some quotes inside of that particular transcription of the original podcast that you created that can be shared out as quotes on.
[00:33:57] On Twitter for LinkedIn, those quotes might be valuable. You turn them into images. I follow a ton of content. I'm sorry. I follow a ton of accounts on Instagram that just share nothing but quotes, motivational quotes. Could you do that with your content? Very possible? I would say more than likely. Yes.
[00:34:24] To reiterate the content you create for your podcast is your main content. This content could be made into pieces of micro content. Your micro content is going to push back to your website. It's going to push back to the area a which you want them to be. So you might be saying to me, Shannon. Why don't I just push them to my podcast on apple podcasts?
[00:34:53] That's great. But are you getting all of your downloads from apple podcasts? No, you're probably getting some from Spotify. You're probably getting some from Stitcher. You're probably getting some from Castbox pod chase, or you're probably getting them from all different areas.
[00:35:12] So what's the point of pushing them to one platform for listening to a podcast instead of just pushing them to your website. And now you're wondering why would I push them to a website to listen to one episode? That is what I'm going to share on the next episode of The Podcast Therapist, I'm going to share.
[00:35:35] The strategy that you are going to be using, that you will invest in for your podcast when it comes down to pushing people directly to your website. As I mentioned with all my podcasts, I want you to go back and relisten to this podcast episode. This that's the teacher inside of me. I want you to go back and relisten take notes because there's, I think valuable information here in here for you, the podcast.
[00:36:04] But I think there's a lot of work that you're going to have to do on the inside and asking yourself the question, what is your podcasts? Objective? Why am I creating the content that I'm creating? What's the purpose behind this? Am I just tossing money away for podcast hosting and for all this stuff? Or do I want to turn it into something in the next episode, I want to share with you the exact strategy that I'm not only using for my website, but also my YouTube.
[00:36:32] And it's going to apply to you the podcaster, because this strategy is the one thing that can help you acquire new customers. Turn your listeners into customers. You're not podcasting for your health, bro. You're podcasting because you are trying to make a difference. You're trying to make an impact. With other people by taking them either to a far away land, through imagination and theater, the mine, or by helping them create and build new skills.
[00:37:09] Next episode shares with you that secret. And we'll give you an insight as to the reasons why I create my content and why you should mirror that content the same way. If you have any questions, feel free to hit me [email protected]. And of course, when you scroll down on the page, you can leave a voicemail.
[00:37:34] In the next episode, I'm going to share some of those voicemails and comments and read some of those emails to you. The audience, because there are some people who have reached out to me and have had questions. That that they're looking for answers to based on some of the things that I've said in the previous episode.
[00:37:49] So I'm going to get an episode out for you on Thursday. So be on the lookout for that one. We'll answer those questions, but I'll also. That's secret behind my method to acquiring new listeners and turning them into customers until next Thursday, I'll be talking to you guys next time. Have a great week.
