**NOTE: I MENTION IN THE AUDIO THAT THERE ARE 4 STEPS, THERE ARE ACTUALLY 3**
Recently I was asked, "Shannon, how is it that you created a fanbase of 11,000 on your Facebook page, have fans promote for you and have such a loyal following?"
I'll be honest with you, it wasn't easy and I think it's hard for anyone to realize that just to get from zero to 11,000 takes a lot of work. But doing the work isn't what you should be fearing.
The real fear is about not doing any work and remaining stagnant.
So in this post, I want to break down some simple principles that have gotten me from starting at zero to having a loyal audience. But first, I want to cover some groundwork that is essential to your podcast success.
When I'd go to podcasting or leadership conferences, I would always hear the speakers tell the audience, "You need to have a clear goal as to what you want to achieve."
When I heard this I would always roll my eyes and think,...
Shannon will share his 18 years of radio broadcasting knowledge and show you how strategies in radio relate directly to podcast creation and strategy!