Can you listen to podcasts in a Google Search? Is it important for podcasters?

Quick answer: YES, this is VERY relevant for you and your podcast.

Google recently posted an article on their website about podcasts now showing up in search results. For example, if you put in "crossfit podcasts" in the search bar on Google, you're going to be served a certain number of results along with webpages, new stories, videos, and now podcast that all relate back to crossfit.

This is something I think is important for you as a podcaster--whether you're a comedy podcast, a business podcast, true crime podcast, etc.

How Does This Feature Work From The Search Query End and How Will It Work For Podcasters?

Full disclosure, I am NOT an SEO mega-expert, so I'm just sharing with you my assumptions of how these results are showing up in a Google Search.

If I had to guess, this is what is happening:  Google is pulling keywords from the title of the podcast episode and as well as the keywords in...

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By this point you have either created a podcast or are still in the beginning phases of collecting all that you need to get your podcast off the ground.   It can get overwhelming, right?

I want you to understand that building a podcast with a website doesn't happen overnight.  It does take time and patience. If you're in this for the long haul, you'll need to remind yourself that small steps are better than no steps.  Here are a few things you should know about having your website if you've got an accompanying podcast.

YOUR WEBSITE GETS YOU MORE LISTENERS. SERIOUSLY.

When you start producing podcasts you may hear from your research that your podcast needs to be embedded on your website.  This is true, but depending on who you...