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How Long Should A Weekly Podcast Be?

podcasting tips Feb 22, 2018

Before we answer this question, I think it’s important to note of a couple of things when it comes down to the length of your podcast. You really should start exploring the following options before deciding on a length of a podcast. 

WHERE IS YOUR PODCAST LISTENER LISTENING FROM?

Is it going to be in the car?

Is it going to be at the gym?

Is it out on a walk?

Is it gonna be just strictly at home?

This will determine how long you should create your podcast--not exclusively, though.

Lucky for you, I’ve done the research for you.

This research comes from a 2017 Edison Research survey

According to this survey, Edison reported--back in 201--that the average podcast listener listens to a podcast for about 30 minutes.

Fast forward to 2017, the average podcast listener is listening to a podcast that is about an hour long. 

That means, for you, depending on what your topic is all about, how will you lengthen your podcast?

Which type of topics should you come...

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How To Choose A Podcast Co-Host

podcasting tips Feb 15, 2018

Having a good co-host is equally as important as having great intro music and equally as important as having a great marketing plan for your podcast.

Today I’m going give you some tips on what to look for when it comes down to a co-host who knows the technical aspect of you and your program, and of course, let’s talk a little bit more about how you should be choosing someone that matches your chemistry over the mic.

FIND A CO-HOST WHO IS TECH SAVVY

Find a co-host that’s equally passionate about the topic that you are talking about.

If you are big in the bow hunting, you probably should pick someone who is equally as passionate in bow hunting just as you are. Find someone who has that passion.

FIND SOMEONE WHO HAS EQUAL, IF NOT MORE, KNOWLEDGE THAN YOU

Even though you are the one putting the podcast together it would be helpful to have someone who knows a little bit about your website and how to publish a podcast.  After all, you’re probably the one...

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How Do I Name My Podcast?

podcasting tips Feb 08, 2018

Today we’re answering a viewer question from Karrie who left a comment on one of my videos. 

She's looking to start a podcast based around her photography business. She asks, “I’m struggling between coming up with a name that’s memorable and clever without needing to rely on the tagline to let the searching person know exactly what my podcast is all about.”

Now, when it comes down to the creation process, and you’re in that state of getting everything together, the name is going to be either something that is predetermined, or you still have to come up with it. The name shouldn’t be the one thing that is holding you back.

Let’s consider a couple of things when it comes down to naming your podcast.

SEARCH ENGINE OPTIMIZED PODCAST NAME

Is your podcast going to be search engine optimized?

Search engine optimization means that the name is something that is going to be searchable inside of Google.

If we take, for example, the Social...

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Staying Motivated To Keep Podcasting

As of the date of this post being published, I celebrated 18 years working at Phoenix, Arizona radio station, 98 KUPD. This is a feat not many get to experience in their radio lifetime.

I have been completely fortunate to continue working for KUPD and I wanted to share how my struggles to do the one thing I've always wanted to do can relate to you and your podcast.

In today's video you will hear a story about a post that I had written on my Facebook profile earlier this week that talked about my 18 years in radio. Here's an excerpt of my history with radio and 98 KUPD and an inspirational message to keep you moving. 

You can see a version of this on my Facebook Live video.

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Where Do I Get Soundboards and Sound Effects For My Podcast?

Today, I am answering a viewer question from John Ramirez of LeadGen TV. You can view his question below:

John's Question:

“My question was, in radio space, they have soundboards where you can do audio clips or sound bytes, I guess, I mean, back in the day, I remember watching The Howard Stern show, and when Gary would come in, somebody in the studio would push a button and would go “Baba Booey”, “Baba Booey”, “Baba Booey.”

There was probably hundreds of others, but that’s the one I remember, and I think that I wanna have some of that, I want a machine, I want a piece of equipment, I want an app or a software that will allow me in my video and in my podcast to be able to add those sound bytes to add some flavor, add some brand.”

This is a great question that I get asked quite a bit. 

SOUND BOARDS FOR PODCAST SOUND EFFECTS

When John talks about soundboards, what he’s talking about--in radio terms--is something called...

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Should I Simulcast My Podcast on Facebook Live?

Today, let’s talk about doing Facebook live feeds with your podcast. This is something that I believe a lot of podcasters think is going to be the make or break for them when it comes down to their podcasting. So let's go over a couple of the nuances of doing a Facebook live feed with your podcast.

SIMULCASTING YOUR PODCAST ONLY IF YOU PLAN TO INTERACT WITH YOUR AUDIENCE

The other day, I was in my feed on Facebook, and I saw a friend of mine doing his podcast on Facebook Live. As I saw the video pop up, I noticed a quadrant of four guests. It was the host, then three of his guests, and they were all talking.

During that entire conversation, they were recording the podcast to release in the iTunes for the following week. But, on the Facebook live feed, they were just talking with each other, not interacting with their audience.

Now, in that particular live feed, they had listeners/viewers joining in.  In fact, I noticed that these viewers/listeners were commenting and...

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Can I Use My Website to Host My Podcast Files?

podcasting tips Jan 11, 2018

Today, I wanna answer a question that I get asked quite a bit, whether I am out talking at seminars, or just people commenting on my YouTube, and that is, “Should I, or can I host to my podcast audio files on the back-end of my website?”

If you decide to jump into the podcasting space and already have a website, you may decide that you want to go ahead use your web-space to host your podcast audio. This is a very common thing that a lot of new podcasters think about. They say, “Oh, you know, I already got all the space on my hosting service like GoDaddy, or Bluehost. I’m just gonna go ahead and upload everything under there.”

Now, that seems like a good idea in theory, but later on down the line, it’s going to create a lot more of headaches than it is going to make your life easier down the line.

LIMITED SPACE ON YOUR WEBHOST 

If you're using your website to upload your podcast files, just know that the files that you’re uploading are...

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The Best Days and Times To Release A Podcast

podcasting tips Dec 01, 2017

When is the best time to release a podcast?

Is it in the afternoon?

Is it in the morning?

Is it on a Wednesday?

There are a couple of things we need to consider when it comes down to creating a release schedule for your podcast.

THE BEST DAY AND TIME REALLY DEPEND ON THE TYPE OF PODCAST YOU CREATE

Let's say that you are creating a podcast that is based around football and your show requires you to recap all of the games that had happened on Sunday.  It might make more sense to release a podcast on a Monday morning to recap the previous day's events.

Or maybe you are releasing the podcast on a Monday morning or Monday afternoon. This is really going to depend on you. 

The same can be said for TV shows. There are tons of TV shows out there that have accompanying podcasts where people are giving their own take on popular TV shows.  

So, it would make sense to probably release a podcast the following day after the program has aired on TV.

WHEN TO RELEASE...

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The Best Way To Transcribe Audio Podcasts To Text

podcasting tips Nov 16, 2017

Last week I was at the GoDaddy offices in Scottsdale, Arizona to talk all about podcasting with my friend, Heather Dopson.  Not only do I love seeing Heather, but I love to educate small business owners all about the value of podcasting for their business.  To get an idea of what we talk about, you can watch the video below.

Some of the best discussion that happens is usually behind-the-scenes and it was on this particular day that one of Heather's friends brought up a valid point about podcasters and transcription services.

Just before we were about to start, one of Heather's colleagues popped his head in to say hi and introduced himself to me.  When he found out I did podcasting, he asked me, "Why don't podcasters have their podcast transcribed and put on their website. Don't they know the value of SEO benefits if they have their podcast transcribed?"

Well, he's right and this is a drum that I have been beating upon deaf podcaster ears for a long time.

I know what...

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Podcasting For Dummies with Chuck Tomasi

 

If you live in the Phoenix, Arizona area, attend the Podcast It Yourself (PIY 2017) workshop on October 28th, 2017.  You can register for the event here.

Click here to purchase Podcasting For Dummies Book on Amazon.

  

Today I continue my interview series by talking with podcaster and author of the Podcasting For Dummies book, Chuck Tomasi. Chuck is considered one of the grandfathers of podcasting.

In today's episode, I talk with Chuck about his book launch, where you can buy it, but what you can do when it comes to starting your own podcast. 

Today, we cover:

  • Chuck's history in podcasting.
  • How he became an author for Podcasting For Dummies.
  • Whether you should invest in tons of podcasting equipment.
  • Leveraging podcasting for your business.
  • Skills you can learn from podcasting.
  • Releasing podcasts on video and audio.
  • How you can refine your topic for your podcast.
  • How to get good at podcasting.
  • How authors are using podcasting to tell stories....
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