3 Simple Ways To Developing A Captivating Podcast Brand



Recently I was asked, "Shannon, how is it that you created a fanbase of 11,000 on your Facebook page, have fans promote for you and have such a loyal following?"

I'll be honest with you, it wasn't easy and I think it's hard for anyone to realize that just to get from zero to 11,000 takes a lot of work. But doing the work isn't what you should be fearing.

The real fear is about not doing any work and remaining stagnant.

So in this post, I want to break down some simple principles that have gotten me from starting at zero to having a loyal audience.  But first, I want to cover some groundwork that is essential to your podcast success.


When I'd go to podcasting or leadership conferences, I would always hear the speakers tell the audience, "You need to have a clear goal as to what you want to achieve."  

When I heard this I would always roll my eyes and think,...

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What Podcasters Ought To Know About Ranking A Top 100 Podcast

podcasting tips Jun 03, 2018

By now you have realized there are a lot of moving parts when it comes to starting up a podcast.  As if getting the right equipment, figuring out how to record, grabbing guests, knowing where to post your podcast and everything else wasn't enough, you're now worried about getting a podcast ranked in iTunes Apple Podcasts.

Too often I hear from friends and clients alike that they want to rank in the Top 100 or show up in New and Noteworthy.  While I don't have a problem with this, ranking shouldn't be the biggest priority on your podcasting to-do list. 

Today I want to try and set some realistic expectations for the podcaster when it comes to launching and growing a podcast the right way.


For the past 6-7 years I have attended and spoken at conferences/trainings about podcasting and what you can do to make an impact with grabbing more downloads.

During those first few years, the big thing that was being touted was "ranking" your...

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What To Expect When You Launch Your First Podcast

podcasting tips May 26, 2018

There's a lot of excitement that surrounds your very first podcast. Especially when it comes to launching those first few episodes.  But the process leading up to the launch does take a little bit of time.

If you're reading this right now and you're thinking about starting a podcast, let me share with you some of the things that you will encounter as you lead up to the launch of your First episodes.


There are plenty of websites and movies that explain the concept of never being good at something the first time you do it.  In fact, I experienced this concept back in 2014 when I started to feel ill with heart pains and back issues.

I knew that I had to start eating right and get daily exercise, but I was afraid to go to the gym in fear of what the others might think of me.  Then one day, I was sitting in front of my computer and my leg fell asleep and my heart felt like it wanted to explode. From that moment on, I made it...

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Start A Podcast For Your Business

business podcasting tips May 19, 2018

Up to this point, this channel has really helped out the hobbyist. But I have also gotten business owners, bloggers and brick and mortars coming to this website and my YouTube channel to see how they can build a podcast for their business.

I think this is absolutely great because I believe every serious business who is serious about getting more business, a podcast is definitely something that they should consider putting into their marketing strategy.

Today, I want to talk about few things, I want to talk about you and your own personal business philosophy and how podcasting can help strengthen your current assets that you already have in your business.


First, let’s talk about your business philosophy.

“How are you serving the world?”

I’m sure you’ve heard this many times from other digital marketers out there, but I truly want to know how you’re providing value to the rest of the world.


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The Cheapest Way To Start A Podcast

You’ve been bitten by the podcasting bug but you don’t know exactly where to start or which equipment that you need to get. What you do know is that you have a limited budget to start your podcast and you don’t want to go beyond that budget before you get in too deep.

Most podcasters ask the question, “How much is it going to actually cost me to start up a podcast?”

My answer to you is going to be, “It all depends.”

As a beginning podcaster, you may have certain goals that you want to reach and that may result in you asking questions like, “How can I get the best results for my podcast at the cheapest price?” or, “How can I get my podcast to become one of the biggest podcast without having to pay a lot of money?”

Community Research Survey

Before I answer these questions, I think it’s important that I share some research that I have done from some of the podcasters within my community about what type of...

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The Pros & Cons of Seasonal Podcasts

podcasting tips seasonal May 05, 2018

What exactly is a seasonal podcast?

You've probably seen these types of podcasts if you've ever listened to the Serial podcast or even Startup podcast.  They mirror the format that is similar to a TV series like a Game of Thrones, Breaking Bad, Cobra Kai or any program that operates in a seasonal format. 

Podcasters have recently taken on this philosophy of "seasonal" programs within the last 5 years after they had listened to programs like Serial.  This method sparked the idea that you could create content for your platform and still provide some type of value as you market the other parts of your platform (like your website, Instagram, Facebook, blog, etc.).   

Before you start thinking that a seasonal podcast is for you, I think it's important that you understand the nature of what a seasonal podcast can do and whether or not it is a fit for you and your style of podcasting.


Inside of these podcast programs we see...

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What Are The Best Headphones For Podcasting?

While you’re on your podcasting journey, you might ask yourself the question, “Should I get expensive headphones or should I just go ahead and use my earbuds that came with my Samsung phone or my iPhone?”

This is a really good question and it’s actually something that I think is very important when it comes down to you creating your own podcast.

First of all, let’s talk about why we use headphones.

Headphones are a great way to monitor your distance from the microphone so that you can hear when you need to adjust away from the microphone or closer to the microphone.

As I tell most people that I consult, what you put into the microphone is what you’re going to get out into the recording. It’s important that you know your distance from the microphone so that you can create a quality podcast with amazing sound.

Another reason we use headphones is when we create a Skype call or a remote call. We don’t want to hear the feedback from the...

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Is There Software To Automatically Edit Out Ums and Uhs From A Podcast?

podcasting tips Apr 12, 2018

Everyday, when I turn on the TV or I watch a video on YouTube, I see a talk show host interview a guest while spurting out a flurry of ‘ah’,  ‘uh’ and ‘um’ into their delivery. You’ll see this from Stephen Colbert, Seth Meyers, world leaders to professionals in radio.

When it comes to podcasting, some hosts have a particular philosophy as to how they want their podcast to sound and whether they want to have their delivery sound pristine or more transparent.


Filler words seem to be a huge topic in the podcasting industry and are almost vilified by every amateur podcaster and editor. But there is a misconception behind these words and shouldn’t be confused as a sin.

When we think of filler words like ‘uh’ and ‘um’, we have to differentiate the difference between formal and informal speech.  Typically in conversation, filler words are more thoughtful because the speaker is...

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Using Branded Short Links For Your Podcast

podcasting tips Apr 05, 2018

This post can apply to either the brand new podcaster or the seasoned podcaster.

When it comes down to getting serious about your podcast, you want to start branding yourself from the start so that people can recognize the name of your podcast.  

Today I want to talk to you about using branded links for your podcast so that people can easily access certain long form links that can’t be mentioned in a podcast itself.

Simplified branded links are easy to use when you’re trying to give out a website where the address is far too long to mention while podcasting. But if you're resourceful, you’re able to put those long links inside of your own branded link with a very simple extension.

For example, if I had a link I wanted to promote in my podcast that took my listener to a location where that post is hosted, I could give out the address, "theshanman.com/4"--a link that takes them to the hypothetical 4th episode of my podcast. 

Branded links also give you...

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How To Engage With Your Podcast Listener

podcasting tips Mar 29, 2018

Engaging with your listener is probably one of the single most important things you can do as a podcaster.

Everything I'm doing on the radio is I’m trying to get people to:

  • Dial a phone number to call me on the phone lines.
  • Interact with me on Facebook or Instagram.
  • Visit a website where I've posted a piece of content I want them to view.

You as a podcaster must do the same. Your most valuable piece of content is your podcast and it's your job to encourage your listeners interact with you on social media or submit voice recordings. 

The key here is engagement. 


How do we figure out how to get engagement on social media?

First, you can encourage your listeners through your podcast to reach out to you on social media by leaving a comment on one of your photos on Facebook, Instagram or Twitter.  Ask them to share a memory or a thought that will foster engagement. 


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