Today, let’s talk about doing Facebook live feeds with your podcast. This is something that I believe a lot of podcasters think is going to be the make or break for them when it comes down to their podcasting. So let's go over a couple of the nuances of doing a Facebook live feed with your podcast.
The other day, I was in my feed on Facebook, and I saw a friend of mine doing his podcast on Facebook Live. As I saw the video pop up, I noticed a quadrant of four guests. It was the host, then three of his guests, and they were all talking.
During that entire conversation, they were recording the podcast to release in the iTunes for the following week. But, on the Facebook live feed, they were just talking with each other, not interacting with their audience.
Now, in that particular live feed, they had listeners/viewers joining in. In fact, I noticed that these viewers/listeners were commenting and...
Today, I wanna answer a question that I get asked quite a bit, whether I am out talking at seminars, or just people commenting on my YouTube, and that is, “Should I, or can I host to my podcast audio files on the back-end of my website?”
If you decide to jump into the podcasting space and already have a website, you may decide that you want to go ahead use your web-space to host your podcast audio. This is a very common thing that a lot of new podcasters think about. They say, “Oh, you know, I already got all the space on my hosting service like GoDaddy, or Bluehost. I’m just gonna go ahead and upload everything under there.”
Now, that seems like a good idea in theory, but later on down the line, it’s going to create a lot more of headaches than it is going to make your life easier down the line.
If you're using your website to upload your podcast files, just know that the files that you’re uploading are...
Today I want to talk to you about podcast sponsorships. It's also called monetization. There are many different ways you can describe “sponsorship”. In some circles it can be called “monetization” while others just call it “advertising” or “spot” sales.
Before I answer this question, you may have your own questions regarding sponsorships, like:
“Do I need to have thousands upon thousands of downloads to start getting sponsors?”
The answer to this is “no!”
In this particular instance, we're going to be looking at large and small data numbers.
I'm also going to share with you recent research results from Nielsen ratings that give you a better understanding of how people listen to podcasts and why advertising is important.
As of December 8, 2017--when this this report was released--Nielsen...
Likely you've had cohosts--maybe you've had expert interviews--come onto your podcast and you've had to schedule them out in some certain way. Typically you are reaching out to them through e-mail and asking them, “Hey, would you like to come on my podcast?"
What happens is that your guest probably agrees to showing up on your podcast, then it comes down to the point where you're having to schedule out the time.
This usually results in a number of e-mail exchanges back and forth.
A tool that podcasters have been using for a few years is something called ScheduleOnce (there's another one called Calend.ly too). These tools are are, basically, scheduling software for your your calendar workflow.
In other words, this is an automated virtual assistant that knows your schedule openings and follows up with your calendar openings with automated emails.
Most successful podcasters have been using this tool to make the scheduling process a lot simpler--especially...
Today I want to talk to you about creating your own podcast coverart and getting into a creative space.
This video and blog post is for someone who is not a Photoshop pro. I want to share with you the tips and tricks that I am using to create podcast photo/cover art for my own podcasts and even my client podcasts.
First thing you need to know is that podcast cover art image dimensions will be 3000px by 3000px.
This is a very large square and the colossal size is a requirement by Apple Podcasts.
Next, upload your podcast cover art into whatever hosting service you are subscribing to for your podcast. This could be Libsyn, Blubrry, Podbean, Spreaker, etc. This image will feed over into iTunes once you have uploaded it to your hosting.
Canva is probably the easiest way to create podcast art if you have zero clue about Photoshop. Think of it like photo/graphic design for dummies. It's so...
Let's talk about promoting your podcast and getting your content in front of the eyes and the ears of those who matter.
So if you've started a podcast, you now understand the podcasting game takes a little bit of financial capital. Not that it's huge, but It's not a huge commitment but you're now realizing that you're jumping into the deep end with both feet first. You're going to have to spend some money to successfully create great content.
If you have spent more than you anticipated, the good news is that you are invested. You're invested in creating something for the world to consume and hopefully inspire.
You're invested so much that sharing your opinions, thoughts, or maybe ideas can build a community around that philosophy. But it takes work, right? You've guessed it, podcasting is not easy.
If you're feeling discouraged about all of this podcast stuff, don't worry you're not alone. There are plenty of podcasters out there who are going through the...
When is the best time to release a podcast?
Is it in the afternoon?
Is it in the morning?
Is it on a Wednesday?
There are a couple of things we need to consider when it comes down to creating a release schedule for your podcast.
Let's say that you are creating a podcast that is based around football and your show requires you to recap all of the games that had happened on Sunday. It might make more sense to release a podcast on a Monday morning to recap the previous day's events.
Or maybe you are releasing the podcast on a Monday morning or Monday afternoon. This is really going to depend on you.
The same can be said for TV shows. There are tons of TV shows out there that have accompanying podcasts where people are giving their own take on popular TV shows.
So, it would make sense to probably release a podcast the following day after the program has aired on TV.
Last week I was at the GoDaddy offices in Scottsdale, Arizona to talk all about podcasting with my friend, Heather Dopson. Not only do I love seeing Heather, but I love to educate small business owners all about the value of podcasting for their business. To get an idea of what we talk about, you can watch the video below.
Some of the best discussion that happens is usually behind-the-scenes and it was on this particular day that one of Heather's friends brought up a valid point about podcasters and transcription services.
Just before we were about to start, one of Heather's colleagues popped his head in to say hi and introduced himself to me. When he found out I did podcasting, he asked me, "Why don't podcasters have their podcast transcribed and put on their website. Don't they know the value of SEO benefits if they have their podcast transcribed?"
Well, he's right and this is a drum that I have been beating upon deaf podcaster ears for a long time.
I know what...
Addie Saucedo is a podcaster who focuses on helping fellow podcasters develop their program from a number of perspectives. Whether it's coming up with content for a show or developing an interview, Addie has dedicated her time to coming up with the ultimate tool that will get you from point A to point B in her workbook, The Podcast Planner.
Back in August of 2017, I met Addie at the annual podcast conference, Podcast Movement, and she showed me a workbook she had released to help other podcasters. When I thumbed through the workbook, it covered everything from how to develop ideas to which type of equipment you could get to start your podcast.
Not only that, but this workbook took the podcaster down the journey of developing engaging content for their own program and has the podcaster engage in written exercises that will take their podcast to the next level.
In today's interview, Addie discusses how The Podcast Planner will help you:
If you live in the Phoenix, Arizona area, attend the Podcast It Yourself (PIY 2017) workshop on October 28th, 2017. You can register for the event here.
Click here to purchase Podcasting For Dummies Book on Amazon.
Today I continue my interview series by talking with podcaster and author of the Podcasting For Dummies book, Chuck Tomasi. Chuck is considered one of the grandfathers of podcasting.
In today's episode, I talk with Chuck about his book launch, where you can buy it, but what you can do when it comes to starting your own podcast.
Today, we cover:
Shannon will share his 18 years of radio broadcasting knowledge and show you how strategies in radio relate directly to podcast creation and strategy!