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Branding Your Podcast: What Sets You Apart From Other Podcasts

podcast tips Oct 21, 2018


As of 2018 there was a report that there is 525,000 podcast that are active. Each one has their own style and delivery.

Some podcasts are simple in nature while others sound a little more produced to make themselves stand out. And standing out is one of the  biggest things that podcasters want to do when they compare themselves to other podcast.

First of all, I will tell you this: you shouldn't compare yourself to other podcasts.

When you podcast, you're creating a program based on something that you want to see in the world. Focusing on other people's podcasts and comparing theirs does you the disservice of succeeding at your own podcast.  Focus on your own podcast first.

Let's focus on how we can make our podcast stand out from the rest. I don't think it's bad to say that you can observe what other podcasters are doing,  so let me try to explain to you how you can set yourself apart from other...

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The Difference Between an Podcast and Audiobook Recording


All I want for podcasters is the best. It's always frustrating for me when I jump into Facebook groups and see that podcasters complaining about the recording and editing process.

But it's just not the podcasters, it's a podcast editors that get too technical or too engrossed in the very fine details. Don't get me wrong, I do think that fine details are important,  but nitpicking about every little sound can just keep you from publishing anything at all.

I want to talk with you about the difference between a podcast recording versus and audiobook recording. There are definite differences in the style of recording so I think it's important that you understand those differences when you go into your  recording and editing process.


As I always mention in my YouTube videos, podcasting can be just about anything that you want it to be. You can see one of my other blogs where I talked about the different styles of podcasting right here.

 But as...

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How Do You Pick The Perfect Topic For Your Pilot Podcast?


This last week I was clearing out messages in my Twitter inbox and I came across a message from 2017 that I had never answered. I have to admit I feel a little bit ashamed that I didn't get back to that message, and I swear that Twitter never notifies me whenever I receive private DMs.

Nevertheless, I still needed to answer the question for the user because I know that it's a topic that trips people up when it comes to starting up their podcast. Getting the equipment is the easy part. Learning how to use that equipment is the intermediate part.

It's the actual content creation that can be a real difficult problem for podcasters who think their content isn't good enough. Let me help you brainstorm a couple of ideas when it comes to developing the perfect topic for your pilot podcast.


Podcasting is more than just getting a microphone, mixing board, and all the fancy little tools to create your audio. Podcasting is more about knowing the style you're...

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When Should I Quit Podcasting?

podcasting tips Oct 01, 2018

It's always hard to read in Facebook groups that a podcaster is ready to give up the game.  

Here are some of the reasons why a podcaster might want to quit:

  • They are just getting tired of podcasting.
  • Aren't seeing an ROI.
  • Can't seem to get their social media following to listen.
  • Aren't seeing any growth in podcast downloads each week. 

If you're feeling discouraged after podcasting, let me try and help you diagnose the problem and see if we can't get you off on the right foot.


I know that it might seem like the obvious question but you wouldn't believe how many podcasters don't know what the main purpose is for their podcast.

There are a lot of podcasters out there who say they just want to start a podcast based around conversations they have with their friends. This is okay, but the nature of podcasting is all based around niches and specific topics.

Don't get me wrong I think it's cool that you want to have a conversation around...

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What Is The Best Way To Edit A Podcast?

As of this post, I just finished editing an in-studio performance by the band Thrice that will be featured on the radio station website (link to come when the video is edited).

Over the past weekend, we had the band come into the studio, sit down with their guitars and play two acoustic tracks for us.  I have to say, being able to be a part of these intimate performances happens to be a great perk of the job. 

But the setup of the performance was something that was on my digital content manager's mind the entire time.  His goal was to capture great audio with great video so that he would be able to share it with the radio station audience.  He recruited a few individuals from the station to film and set up the microphones. 

The setup was simple:

  • Two vocal mics
  • Two DIs (direct inputs) for guitars
  • Record all of these tracks into Presonus to prepare for editing.

When the band came in, they informed us that their guitars didn't have any pickups and we would be...

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When Should Podcasters Get Paid For Sponsorships?

Everyone hears about sponsorships for podcasts but no one is really talking about the actual process of sponsorships.  The reason for this is because most podcasters just want to create a program, but don't know anything about selling.

This is understandable.

You hear a lot from podcasters how they reached out to sponsors and then BOOM: Squarespace or Blue Apron is on the pre-roll for a podcast.  

But I don't want you thinking that Squarespace and Blue Apron are your only options when it comes to getting advertisers on your podcast.

Podcasters need to become more creative when it comes to getting potential advertisers.  This means the opportunities are boundless as you let your creativity set in. 

This also means that you don't have to go after big advertisers. 

Here are a couple of examples of the types of advertisers you can get for your podcast if you're willing to go out and get those people to be on your podcast.  As a word of caution, not all...

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Soundtrap: A Free Web-Based Recording Software For Your Podcast

The other day, someone inquired on my YouTube channel about free web-based software they could use that would work with their Chromebook. 

When I answered her back, I told her that I didn't know of any type of web-based platform that could help her create her own podcast.  But it was shortly thereafter another user chimed in and said there definitely was software available to create a podcast, but it wasn't branded as web-based software to create a podcast.

In fact, it's a web-based application called Soundtrap that allow one to create music loops for musicians. 

After exploring what Soundtrap does for their podcasting function, I was really impressed with how they were able to fit this type of application into a web-based platform. 

In this blog I want to highlight some of my favorite features with Soundtrap and help you make a decision on whether this is the right platform for you to use if you're just starting your own podcast.  


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3 Simple Ways To Developing A Captivating Podcast Brand



Recently I was asked, "Shannon, how is it that you created a fanbase of 11,000 on your Facebook page, have fans promote for you and have such a loyal following?"

I'll be honest with you, it wasn't easy and I think it's hard for anyone to realize that just to get from zero to 11,000 takes a lot of work. But doing the work isn't what you should be fearing.

The real fear is about not doing any work and remaining stagnant.

So in this post, I want to break down some simple principles that have gotten me from starting at zero to having a loyal audience.  But first, I want to cover some groundwork that is essential to your podcast success.


When I'd go to podcasting or leadership conferences, I would always hear the speakers tell the audience, "You need to have a clear goal as to what you want to achieve."  

When I heard this I would always roll my eyes and think,...

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Shorter Podcasts vs. Longer Podcasts

podcast length podcasting Jul 16, 2018

When it comes to gaining the attention of a listener's ear, traditional radio isn't the only one fighting for that attention. 

These days everyone is fighting for consumer attention. Whether it's watching Netflix vs. going to the theater, Pandora vs. radio or reading online news vs. reading physical newspapers, the fight for attention is tough these days and is nothing like the 90s or 2000s. 

As a podcaster, you're now in the fight for "share of ear" based on these variables:

1) The sound quality and content quality of your podcast: How does your podcast's quality match up against your competitor's?

2) The professionalism of your podcast: Do you know what type of audience you are catering to?

Professionalism doesn't mean the omission of curse words.

Comedians who look for "professionalism" are looking for someone who can tell a joke and get a laugh--and this might include a barrage of profanities. 

Marketers may omit curse words but provide value...

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How Perfect Does My Podcast Sound Need To Be?

Since I've taken a keen interest in helping podcasters, I have made it my mission to help novice to intermediate podcasters share their message effectively to their potential new audience. This means surveying podcasters like you and learning what they find most important.

I have asked podcasters, like you, about audio sound quality and how important it is to them.  What I have learned is that 70% of podcasters who have taken my survey say that top-notch audio quality is important.  

And, in the last few days I've received a handful of emails from new podcasters telling me they want their podcast to sound like it came out of a radio studio.  

So what does this mean to you and me?

Sound quality is high on the list for podcasters.  But I want to share with you the shades of sound quality and what they will mean to you as a podcast producer.


When you hear the term "editing" for podcasting, I hear a...

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