Should You Start A Podcast In A Crowded Market?

start a podcast Feb 14, 2019

Should you put your podcast in a crowded (saturated) market that's filled with similar podcasts?

I think it's important I answer this question because there's a lot of self-doubt podcasters have about putting a similiar-style podcast into the marketplace.

Overcoming Your Self-Doubt

First, let's start from the very beginning when you've decided what you want to podcast about. We come up with that particular topic and we say, "Okay, but can I make an impact inside of that particular market?"

When I'm talking about a "market" I'm talking about a category that you see on Apple Podcasts, Stitcher, Spotify, etc.

One thing podcasters have a problem with is the fear that the market is just way too saturated. Then they have another fear being less authoritative, less of an expert or less funny than a top podcast.

I'm here to tell you to not worry about that at all because everyone has to start from ground zero.

As an established radio personality, I didn't have a massive audience when I...

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A Podcaster's Guide To Different Podcast Formats


Can my podcast have two different types of formats? First I think we need to define what a "format" is and then determine whether or not it will be beneficial for you, your podcast listeners and your podcast.

This particular question comes from a recent tweet. This is how it was asked:

"Hey, Shannon, I've been binge-watching your YouTube videos all this week and have a question. How advisable-- or not--is it to have two different kinds of formats of content in a single podcast,? For example, a solo talking [podcast] interview uploaded in alternate weeks to the same channel?"

Defining "Format" In Podcasting

When I think of "format" for podcast purposes only, I'm thinking of "style". You might have a solo podcast where you're talking just alone and you're sharing your thoughts and your ideas out.

Then you have the "interview style" format, which would be you and a guest.  This can also be a podcast where it's you and a co-host interviewing a guest.

Or maybe you have the...

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When Is It A Good Time To Start A Podcast?

discipline motivation Jan 17, 2019

Today I'll answer a question I got off Twitter regarding when you should stop a podcast. Instead of knowing when to stop a podcast, the question posed to me was, "When should you START a podcast?"

I'm going to give you three of my own particular tips, in which I think you should start your own podcast.

Scenario #1: The Bar Conversation

First let's talk about the conversations you have with your friends. Your conversations may be hilarious, insightful, educational or whatever. In fact, they might be a ton of fun when someone says, "We should start a podcast!".

That's when you think, "This would be a pretty good idea!" Once the idea is seeded in your head, someone goes home and starts researching Google and YouTube to come across a blog or YouTube channel like this one. They learn what they need to do and start implementing and researching what to do in order to entertain or educate your audience.

However, I will tell you this: if you're going to create something like a comedy...

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You Can't Afford To Delete Old Podcast Episodes - Here's Why

You might have some old podcast episodes that are outdated. Should you delete those episodes?


This is a topic that has come up based around some activity that is happening on my YouTube channel.

At the time of this post, I have a particular YouTube video that is a bit controversial. For those of you who have been around with me for awhile, you know that I have a love/hate relationship with Anchor.FM. Please don't think I hate the guys over at Anchor.FM, but I don't really buy into the service that they are providing if you're looking to grow your podcast into something bigger.

They are putting in a lot of effort to their particular platform and at the end of the day, it will work for some people. It doesn't mean that it works for me.

I digress...

What happened was that I posted a particular video about Anchor.FM and their terms of service.  At the time, there was some controversy that swirled around Twitter as to whether Anchor owned your content or not.

Since that...

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How to Put Your Podcast On Google Podcasts

There seems to be a little bit of confusion when it comes to the difference between Google Podcasts and Google Play Music.

Where should you submit your RSS link to get listed on the brand new Google Podcasts app?

Google doesn't make this very easy for the podcaster who is trying to list their program across different syndication platforms. Where most syndication platforms make it easy with step-by-step instructions, Google really doesn't explain this a whole lot.

And you really have to go searching for the answer inside of a Google search in order to really find something substantial.

In today's post I want to breakdown a simple step-by-step process that will help you get your podcast listed in the Google Podcasts app as well as Google Assistant and Google Home.


Google Play Music was a service that was dropped a few years back where people could listen to music like they listen to music on Apple.  It was Google's answer...

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How Do Podcasters Deal With Negative Feedback?

podcast tips Nov 11, 2018

A common worry that most podcasters have are people who give negative feedback on your content.  I think I should be clear in this instance and tell you that there is a difference between constructive criticism and negative feedback.

In today's post I want to share with you  what you can do to deal with the negative feedback with your podcast.   Before I go any further I should probably share with you one of the many times I have gotten negative feedback from listeners.


Early in my full-time career on the radio, phone lines would always explode when I played a specific song or expressed my extreme  enthusiasm in a particular artist. 

As a radio personality, it's your job to encourage engagement by having the listeners call in and share their thoughts with you on your particular topic.  When I would do this, I would have a small percentage of individuals who were more than critics. They were just straight haters.


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Can A Podcast Lead To Speaking Engagements?

podcast tips Nov 05, 2018

Podcasting can be one way to hone your speaking skills. And once you have honed you're speaking  skills, you might be thinking that you could get in front of a crowd and speak about your particular topic.

This question was asked to me recently on my YouTube channel about getting an opportunity to speak in front of people because of a podcast.

So, “Can a podcast lead to speaking engagements?”

The answer to this is, of course, “Yes!”

Back in 2015, I was asked--by the organizers of Podcast Movement--if I could speak at one of their conferences. You have to keep in mind, I was only helping clients to build podcast and  didn't have an active program.

Nevertheless, one of the organizers saw that I was making waves in the niche and asked me to speak to help build awareness around his growing conference.

I remember it like yesterday...   

I made the trip out to San Diego for the pre-conference speech as the only radio broadcaster. Everyone...

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Do Podcast Interviews Only Work If Guests Are Famous?

podcast tips Oct 29, 2018

I recently had a interesting question that was asked to me on my YouTube channel. The person who commented asked, “Do podcast interviews only work if the guests are famous?”

I think there's a big misconception for the beginning podcaster when it comes to interviewing guests on their program. As a podcast listener looking to become a podcaster, it’s necessary to go beyond the idea that you need to have a big name on your program.

Sure anyone who is a big-name can definitely draw some traffic and get you some downloads to your podcast, but they don't necessarily work. Having someone who is “famous”  on your podcast doesn't mean that everyone will listen either. I know there are some programs where I may like the podcast, but I may not be too interested in the topic based on the type of guest that is in the studio.

This is something that is very common whenever you listen to radio programs across the globe.

Remember  as a podcaster, not everyone...

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Branding Your Podcast: What Sets You Apart From Other Podcasts

podcast tips Oct 21, 2018


As of 2018 there was a report that there is 525,000 podcast that are active. Each one has their own style and delivery.

Some podcasts are simple in nature while others sound a little more produced to make themselves stand out. And standing out is one of the  biggest things that podcasters want to do when they compare themselves to other podcast.

First of all, I will tell you this: you shouldn't compare yourself to other podcasts.

When you podcast, you're creating a program based on something that you want to see in the world. Focusing on other people's podcasts and comparing theirs does you the disservice of succeeding at your own podcast.  Focus on your own podcast first.

Let's focus on how we can make our podcast stand out from the rest. I don't think it's bad to say that you can observe what other podcasters are doing,  so let me try to explain to you how you can set yourself apart from other...

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The Difference Between an Podcast and Audiobook Recording


All I want for podcasters is the best. It's always frustrating for me when I jump into Facebook groups and see that podcasters complaining about the recording and editing process.

But it's just not the podcasters, it's a podcast editors that get too technical or too engrossed in the very fine details. Don't get me wrong, I do think that fine details are important,  but nitpicking about every little sound can just keep you from publishing anything at all.

I want to talk with you about the difference between a podcast recording versus and audiobook recording. There are definite differences in the style of recording so I think it's important that you understand those differences when you go into your  recording and editing process.


As I always mention in my YouTube videos, podcasting can be just about anything that you want it to be. You can see one of my other blogs where I talked about the different styles of podcasting right here.

 But as...

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