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What Every Podcaster Should Know About Their Website

(Disclaimer: This page may contain images that contain affiliate links. By clicking and potentially purchasing products through these images and links issues a commission to Shannon Hernandez for recommending these products.) 

By this point you have either created a podcast or are still in the beginning phases of collecting all that you need to get your podcast off the ground.   It can get overwhelming, right?

I want you to understand that building a podcast with a website doesn't happen overnight.  It does take time and patience. If you're in this for the long haul, you'll need to remind yourself that small steps are better than no steps.  Here are a few things you should know about having your website if you've got an accompanying podcast.

YOUR WEBSITE GETS YOU MORE LISTENERS. SERIOUSLY.

When you start producing podcasts you may hear from your research that your podcast needs to be embedded on your website.  This is true, but depending on who you...

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How Do I Move My Podcast Off Anchor.FM To A Legit Hosting Service Without Losing iTunes Subscribers?

This week was pretty traumatic for podcasters who were/are using Anchor.FM for their podcast hosting solution.  It was also a blow to podcasters who were considering the free service as a podcasting solution. 

If you missed the video I did, it discusses all about Anchor.FM's Terms of Service and whether you should be using it.

 Since making this video, a lot has been updated in the subsequent days and more questions have popped up about using the service.  Please make sure you're checking the pinned comment that I've placed on the video to help you understand what you're getting yourself into.

HOW DO I MOVE FROM ONE HOSTING SERVICE TO ANOTHER WITHOUT DISRUPTING MY ITUNES FEED?

Whether you're on Anchor.FM or not, this next part is really going to help you out...

I received comments and emails from podcasters who have been publishing their audio to Anchor.FM and are now looking to switch over to paid hosting.  However, they aren't sure how to make that...

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What Podcasters Ought To Know About Ranking A Top 100 Podcast

podcasting tips Jun 03, 2018

By now you have realized there are a lot of moving parts when it comes to starting up a podcast.  As if getting the right equipment, figuring out how to record, grabbing guests, knowing where to post your podcast and everything else wasn't enough, you're now worried about getting a podcast ranked in iTunes Apple Podcasts.

Too often I hear from friends and clients alike that they want to rank in the Top 100 or show up in New and Noteworthy.  While I don't have a problem with this, ranking shouldn't be the biggest priority on your podcasting to-do list. 

Today I want to try and set some realistic expectations for the podcaster when it comes to launching and growing a podcast the right way.

APPLE'S MYSTERIOUS RANKING ALGORITHM

For the past 6-7 years I have attended and spoken at conferences/trainings about podcasting and what you can do to make an impact with grabbing more downloads.

During those first few years, the big thing that was being touted was "ranking" your...

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What To Expect When You Launch Your First Podcast

podcasting tips May 26, 2018

There's a lot of excitement that surrounds your very first podcast. Especially when it comes to launching those first few episodes.  But the process leading up to the launch does take a little bit of time.

If you're reading this right now and you're thinking about starting a podcast, let me share with you some of the things that you will encounter as you lead up to the launch of your First episodes.

YOU WILL NOT BE GOOD THE FIRST TIME YOU RECORD

There are plenty of websites and movies that explain the concept of never being good at something the first time you do it.  In fact, I experienced this concept back in 2014 when I started to feel ill with heart pains and back issues.

I knew that I had to start eating right and get daily exercise, but I was afraid to go to the gym in fear of what the others might think of me.  Then one day, I was sitting in front of my computer and my leg fell asleep and my heart felt like it wanted to explode. From that moment on, I made it...

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Start A Podcast For Your Business

business podcasting tips May 19, 2018

Up to this point, this channel has really helped out the hobbyist. But I have also gotten business owners, bloggers and brick and mortars coming to this website and my YouTube channel to see how they can build a podcast for their business.

I think this is absolutely great because I believe every serious business who is serious about getting more business, a podcast is definitely something that they should consider putting into their marketing strategy.

Today, I want to talk about few things, I want to talk about you and your own personal business philosophy and how podcasting can help strengthen your current assets that you already have in your business.

WHAT IS YOUR PHILOSOPHY WHEN IT COMES TO VALUE?

First, let’s talk about your business philosophy.

“How are you serving the world?”

I’m sure you’ve heard this many times from other digital marketers out there, but I truly want to know how you’re providing value to the rest of the world.

...

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The Cheapest Way To Start A Podcast

You’ve been bitten by the podcasting bug but you don’t know exactly where to start or which equipment that you need to get. What you do know is that you have a limited budget to start your podcast and you don’t want to go beyond that budget before you get in too deep.

Most podcasters ask the question, “How much is it going to actually cost me to start up a podcast?”

My answer to you is going to be, “It all depends.”

As a beginning podcaster, you may have certain goals that you want to reach and that may result in you asking questions like, “How can I get the best results for my podcast at the cheapest price?” or, “How can I get my podcast to become one of the biggest podcast without having to pay a lot of money?”

Community Research Survey

Before I answer these questions, I think it’s important that I share some research that I have done from some of the podcasters within my community about what type of...

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The Pros & Cons of Seasonal Podcasts

podcasting tips seasonal May 05, 2018

What exactly is a seasonal podcast?

You've probably seen these types of podcasts if you've ever listened to the Serial podcast or even Startup podcast.  They mirror the format that is similar to a TV series like a Game of Thrones, Breaking Bad, Cobra Kai or any program that operates in a seasonal format. 

Podcasters have recently taken on this philosophy of "seasonal" programs within the last 5 years after they had listened to programs like Serial.  This method sparked the idea that you could create content for your platform and still provide some type of value as you market the other parts of your platform (like your website, Instagram, Facebook, blog, etc.).   

Before you start thinking that a seasonal podcast is for you, I think it's important that you understand the nature of what a seasonal podcast can do and whether or not it is a fit for you and your style of podcasting.

HOW MANY EPISODES EQUAL A SEASON?

Inside of these podcast programs we see...

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What Are The Best Headphones For Podcasting?

While you’re on your podcasting journey, you might ask yourself the question, “Should I get expensive headphones or should I just go ahead and use my earbuds that came with my Samsung phone or my iPhone?”

This is a really good question and it’s actually something that I think is very important when it comes down to you creating your own podcast.

First of all, let’s talk about why we use headphones.

Headphones are a great way to monitor your distance from the microphone so that you can hear when you need to adjust away from the microphone or closer to the microphone.

As I tell most people that I consult, what you put into the microphone is what you’re going to get out into the recording. It’s important that you know your distance from the microphone so that you can create a quality podcast with amazing sound.

Another reason we use headphones is when we create a Skype call or a remote call. We don’t want to hear the feedback from the...

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Is There Software To Automatically Edit Out Ums and Uhs From A Podcast?

podcasting tips Apr 12, 2018

Everyday, when I turn on the TV or I watch a video on YouTube, I see a talk show host interview a guest while spurting out a flurry of ‘ah’,  ‘uh’ and ‘um’ into their delivery. You’ll see this from Stephen Colbert, Seth Meyers, world leaders to professionals in radio.

When it comes to podcasting, some hosts have a particular philosophy as to how they want their podcast to sound and whether they want to have their delivery sound pristine or more transparent.

ARE FILLER WORDS A BAD THING?

Filler words seem to be a huge topic in the podcasting industry and are almost vilified by every amateur podcaster and editor. But there is a misconception behind these words and shouldn’t be confused as a sin.

When we think of filler words like ‘uh’ and ‘um’, we have to differentiate the difference between formal and informal speech.  Typically in conversation, filler words are more thoughtful because the speaker is...

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Using Branded Short Links For Your Podcast

podcasting tips Apr 05, 2018

This post can apply to either the brand new podcaster or the seasoned podcaster.

When it comes down to getting serious about your podcast, you want to start branding yourself from the start so that people can recognize the name of your podcast.  

Today I want to talk to you about using branded links for your podcast so that people can easily access certain long form links that can’t be mentioned in a podcast itself.

Simplified branded links are easy to use when you’re trying to give out a website where the address is far too long to mention while podcasting. But if you're resourceful, you’re able to put those long links inside of your own branded link with a very simple extension.

For example, if I had a link I wanted to promote in my podcast that took my listener to a location where that post is hosted, I could give out the address, "theshanman.com/4"--a link that takes them to the hypothetical 4th episode of my podcast. 

Branded links also give you...

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